It’s extremely important it is to create a recognizable logo that represents different aspects of your values and the merits of your company. More now than ever, consumers will often pay more for companies that have built a positive reputation.
The development of a brand identity is a marketing area that is often ignored. Since it does not deliver direct, measurable results, it is usually the last thing that a company wants to spend its money on. What the most successful companies know, however, is that defining a strong brand identity helps Geneva Lakes Web create the basis for marketing tactics that support lead generation and customer loyalty.
The key is that the branding process should start with a clear direction. Your brand values affect your message, considerations to the design of logo preferences, working with designers, copywriters, strategists, and internal teams is much easier when you know what you want.
We share our branding and logo guide to help start you on the right track during the discovery phase. This resource is an important part of our brand strategy process and is shared with our customers before any branding project begins.
Which logo style do you think represents your brand best?
“Geneva Lakes Web helped me learn more about my business than I even thought about before sitting down with them. Makes me wonder where my business would be today if I just slapped a random logo on the side of my trucks”
9 Types of Logo Variations
1. Logo Type
This format includes the name of your company in a stylized format and/or the initials of your company in a simple form.
2. Pictorial Mark
This mark includes literal or representative imagery to symbolize your brand.
3. Abstract Mark
This format contains abstract shapes and symbols which convey a particular idea or attribute. These logos are very unique and can often be identified without a company name.
4. Emblem or Enclosure
This features the name or initials of the company, usually as part of a pictorial element or shape.
5. Web 2.0
Common elements typically have vibrant colors, a subtle 3D feel, a bold type, color transitions, shadows, brightness, and reflection.
Common elements include fresh colors, clean type, and stylised images.
Common elements include colors that are timeless, literal and traditional.
Common elements include details, textures, lines and distinctive characteristics.
9. Complex Illustration
These include a hand-drawn feel that depicts a character or a scene.
What style of font do you feel best represents your brand?
Can you accurately understand the idea of a business by taking a gander at its logo out of the blue? Regardless of whether you’ve never known about the business, images are a compact and productive method for imparting data about your business. A logo is a vital piece of your organization’s image and has a huge effect on an organization’s open discernment. Truth be told, a logo is one of the most important branding investments a business can make.
Geneva Lakes Web can significantly help you with this painstaking process of branding your business. Our knowledge and expertise rivals marketing firms in the area and we stay on top of updates with industry trends.
Jeff Sperandeo is a digital marketer with approximately 15 years in the industry working with small local companies to large international companies. Jeff enjoys his free time traveling with family and friends. Jeff proudly lives by the philosophy of planting positive and remembered experiences in peoples lives. If you liked this article, please feel free to sign up for alerts when he publishes more articles like this one. As always, please hit that share button.
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