The Local Algorithm: Relevance, Proximity, and Prominence
Posted by MaryBowling How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s
Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)
Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to
Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn
Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a
All About Fraggles (Fragment + Handle) – Whiteboard Friday
Posted by Suzzicks What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019
The Practical Guide to Finding Anyone’s Email Address
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened
App Store SEO: How to Diagnose a Drop in Traffic & Win It Back
Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits
Better Content Through NLP (Natural Language Processing) – Whiteboard Friday
Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know
Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research
Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times
It’s Content and It’s Links – Are We Making SEO Too Complicated?
Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and
9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro
Posted by rachelgooodmanmoore Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it
